Austin Trahern Shares the Reasons Why You Should Market Your Business on Social Media
Over the past fifteen years, social media has become an integral part of marketing. Social media allows companies to reach individual consumers with more targeting than ever before, ensuring that the right consumers see their marketing messages.
Austin Trahern, a marketing expert from Denver, Colorado, shares why social media is such an important part of marketing today.
Your Customers Are Waiting on Social Media
Customers are already waiting for you on social media. By 2021, the number of social media users worldwide has been projected to reach nearly 4 billion people. Since so many consumers are using social media every day, businesses have huge opportunities to reach them with marketing messages. Even small companies can compete with larger competitors using the leveling effect of social media.
Consumers are Receptive to Messages
Consumers like to interact with and follow their favorite brands and celebrities on social media. They follow brands because they want to have a closer connection with the companies with which they identify. They may be looking for special deals and sales or simply want to keep up with the newest offerings from their favorite brands.
Featuring your brand on social media enables you to show a different side of your brand. The softer and more personal side of your brand is easy to exhibit on social media. This can help you solidify your brand’s personality and voice.
Through social media, you can make authentic connections with customers rather than simply sending them an email. Consumers are generally more responsive to social media than email marketing messages.
Targeting is Easy
Facebook, in particular, makes ad targeting incredibly easy. You can target your ads based on demographics, interests, and personal qualities, including political affiliations. Facebook and Instagram work together to serve similar content, reinforcing each others’ messages.
Increasing Brand Recognition
Social media marketing helps your company improve its visibility, increasing recognition for your brand. Social media profiles present a new opportunity to share content. It enables you to reinforce your brand’s personality and voice.
Content Marketing
Customers interact with their favorite brands on social media because they want to receive useful information, notes Austin Trahern. For example, a food company may want to publish recipes that use their products. Consumers will save the recipe, buy the products, and cook the meal. Content marketing is king when it comes to setting your products apart on social media. Ensure that you are creating compelling content to drive customers’ attention and make sure that they are properly engaged with your brand.
Increasing Inbound Website Traffic
When companies use social media, they can dramatically increase the number of visits to their website. Many people use social media as a search engine to find information about the businesses they want to patronize. They will frequently click on website links in your social media information and get their answers directly from the source. For example, if you have a restaurant, customers will find you on social media and then go to your website to get your menu.
Content marketing plays into your website as well. Be sure that you consistently publish engaging, high-quality content that will appeal to your target audience. Blog posts, FAQs, podcasts, videos, and guest posts on other websites can also be great ideas for keeping visitors interested in your site.
Different Social Media Sites Have Specific Audiences
As a small business, you may already be advertising on Facebook and Instagram, but you may have overlooked other platforms like Twitter, Snapchat, and TikTok. An increasing population of millennials and Gen Z users are visiting Snapchat and TikTok every day.
Understanding the demographics you want to reach will help you target your marketing messages correctly. You can study their age, gender, interests, location, favorite brands, and hobbies, among many other demographic classifications. If you know these data points, you will be more likely to reach your audience “where they live” on social media. Relevant social media traffic will lead to higher conversion rates.
Social Media Marketing is Cost-Effective
Social media marketing is surprisingly affordable. You can sign up and create a profile, including serving limited ads, completely free of charge. If you decide to invest in paid promotions like promoted pages and ads, you will pay a much smaller fraction than you would if you were paying for dynamic ads on another website. Start small and see what you can accomplish. As you refine your message, you can increase conversion rates and experience a higher return on investment than expected.
Social Media is a Win-Win Situation
For these reasons, Austin Trahern believes that social media has become an unavoidable part of marketing in the 21st century. Having a social media presence is a must for companies of all sizes. It is possible to start small with this highly affordable form of advertising. You can access more demographic data about your potential customers than you could get in any other way. Overall, social media marketing should be a key part of your strategy in growing your business.
